Peppa Pig Seasonal Activations

For the Peppa Pig World of Play Seasonal Activations, I was tasked with designing engaging and immersive seasonal themes for their family play centers, aimed at enhancing the experience during key holidays (Halloween, Easter, Christmas and Summer Holidays). The objective was to maintain the charm of the Peppa Pig universe while introducing fresh, seasonal visuals that would resonate with both children and families.

While I worked within the established Peppa Pig brand guidelines, I had the creative freedom to develop the visual elements for the activations. My focus was on designing a cohesive look that incorporated vibrant colors, festive imagery, and interactive displays, creating an environment that brought the magic of each holiday to life.

The challenge was to keep the designs playful and exciting while ensuring they felt distinctly tied to each season, without losing the core essence of the Peppa Pig world. From posters and digital assets to themed set pieces, the visual direction helped transform the play spaces into dynamic, festive environments that elevated the visitor experience.

I'm proud of the balance achieved between staying true to the beloved characters and making each activation feel special and unique. It was rewarding to see the designs come to life and bring joy to families visiting during these special times of the year.